Training and coaching

Expert-led training and coaching in writing, content design, and content strategy. Courses are designed and delivered by practising content professionals, the people who work on the same challenges you face every day. Build skills that make an immediate difference to your work.

Courses

Writing for the web

Master web writing that meets accessibility standards, engages users and builds trust. Learn to plan, structure and write clear content tailored to your audience and their needs.

Business writing

Write with more clarity and impact. Learn to define your purpose, understand your audience and structure content so every piece of workplace writing does its job.

Writing to influence

Make your case to the people who matter. Learn persuasion strategies, audience analysis and how to adapt your writing to increase your influence with decision makers.

Writing for inclusivity of First Nations people

Write and edit content that includes and respects First Nations audiences. Build the knowledge and confidence to contribute positively to reconciliation through your everyday communications.

Reviewing content: masterclass

Spend less time copy-editing and more time adding strategic value. Learn to give effective feedback, assess content quality and identify the improvements that matter most in your team’s workflow.

Foundations of content design

Clear web content done well helps serve your end users. But consider how you can take that content to the next level by applying the principles of best practice content design.

Content design for neuroinclusivity

Design content that more people can understand. Neuroinclusive content is clearer for everyone.

Why True North Content

We’re working content designers and strategists

We don’t just train people to improve digital content experiences – we do it every day.

We teach the principles – and the tactics

We do more than just tell people what to do – we tell them why.

We’re experts

Our trainers bring extensive project experience – we’re experts in our fields.

Coaching

One-on-one coaching

Get personalised coaching tailored to your content challenges. Build confidence in what goes where, understand publishing rules and best practice content design, and learn to push back on requests that don’t serve your users or your website. Topics are driven by your needs, with a minimum of 3 sessions recommended.

Small group coaching

A collaborative coaching experience for 2 to 3 people with shared content responsibilities. Work through common challenges together, align on publishing rules and content design principles, and build a shared language for making better content decisions. A minimum of 3 sessions is recommended.

Training + coaching package

Extend the value of your training with follow-up coaching. We can do one-on-one or small-group coaching. Work with a coach to deepen your understanding and apply what you’ve learnt to your work environment, so new skills stick and make a real difference.

Get in touch

Let us know what you need from your training. We’ll tailor a session or a full program based on your needs, with examples relevant to you.