Writing up your value

“What do you do?”

Has someone ever pinned you with that question? Why is it so hard to answer? It can feel like panning for gold and just finding gravel.

Maybe your business has grown this far without you ever needing an answer. Can you just keep muddling along? We’ve found that to step up, you need to lift your content game. What you do?  Why that matters?  Why choose you above all others?

Are you ready to lay the answers on the line?

We can help

We craft content that captures the true value of your business. You’ll sound different to all your competitors.  Not different in a whacky, zany way, but more credible and yet more approachable.  That’s content that’ll see you stand head and shoulders above everyone else.

How do we do that? It all starts with research. We roll up our sleeves and dig in, getting to know your business in depth.  Then we turn outwards and get to know your clients: the people you must convince.

When we write for you, there’s no gimmicks or marketing smoke and mirrors. Just careful listening, geeky data crunching and the occasional flash of inspiration.

And the result: copywriting that reads like nothing else on earth.  Because it sounds exactly like you.

What we write


Leading clients all the way from first impressions to decisive action.

  • Web copywriting
  • SEO copywriting
  • Blog writing
  • Video scripts
  • Landing pages
  • Email marketing
  • Ebooks
  • Social media content


Polished prose from a team of pros.

  • Brochure writing
  • Flyer writing
  • Capability Statements
  • Report writing

Brand identity

Words so sharp, you could carve your name with them.

  • Brand voice
  • Tagline writing
  • Business naming
  • Positioning statements

Sales material

Your expertise, highlighted and cutting through the fog.

  • Instruction manuals
  • Course content
  • Course marketing materials

Public relations

Savvy, press-ready content, crafted by seasoned journos.

  • Press releases
  • Media kits
  • Award submissions
  • PR strategies

“Straight off the bat, True North grasp all the technical details. Matt and his team get ingrained in our client’s content strategy, to the point where they’re able to produce stuff in a near-finished format, without going through lots of revisions.  They really draw out what makes the client stand out, then convey that in a practical, real-world way.”

Simon Hopkins

Senior Account Manager, Chinese Whispers

Recent Strategy Clients

Here’s a few of the organisations we’ve helped recently.

Got a project in mind?