Writing and editing
We help you win trust, show better stories and deliver better services. And we do that with content – through content design that shows people what they need to do, and words that support that journey.
The people you‘re trying to reach don’t want to wade through pages of complex words. They don’t have time to find themselves in an endless loop only to find themselves back where they started. They want content that empowers them to make decisions. They might be navigating huge life changes, like applying for a child’s passport after separating from the child’s parent. Or they’re making small decisions, like choosing which museum to visit this weekend.
You can serve these people without needing hard-sell techniques. You can improve compliance without sticking to the language of the law. For us, all we need is the right research, to listen carefully, and the best writers in the business to transform your source material into clear, actionable content.
And if you need a strategy or the systems set up to deliver all this content, we’re here for that too.
Benefits
- Give people information they can understand and use
- Communicate your value
- Untangle complex legislation, regulations and guidance
- Help people navigate your services more easily
- Make it easy to get right, hard to get wrong
What it is
Writing and editing content for impact:
- Content design
- Plain language writing and editing
- Copywriting
- Business writing
- Structural editing
- Proofreading
Our process
Research and discovery
We get to know your organisation and your audiences. If you’ve got a clear brief, we’ll work to that. If not, though, we’ll help you set that direction.
Systems
We get everything set up to make the work run smoothly. On smaller projects, that’ll be a simple timeline. On mammoth website rewrites, it’ll be a whole tactical plan.
Writing (and rewriting)
We bring in writers who specialise in your field. We create quality content to the brief, and refine it based on your feedback.
Handover
We deliver the content in whatever format makes it easiest for you to use. That could be a Word document or a bulk export to your website’s content management system.
What our clients say
Our other services
We work alongside you, using tools and our expertise – from doing user research, developing an information architecture to creating a governance framework – to articulate your content vision.
