Writing workshops and coaching
You want to build staff’s writing skills, but other training just went through the motions. Your staff rote-learn rules. They dutifully take notes — which just sit in a folder on their desks, untouched.
Our training approach goes further and deeper, grounded in linguistics, law and psychology. Not only do we understand the rationale behind the rules, we articulate the why to your staff.
When they understand the principles, the learning takes hold. You see sustained improvements, and greater return on investment.
- Writing for the web
- Plain English writing
- Better business blogging
- Writing proposals that win work
You’re ready to move your career forward. You know you need to be a confident, persuasive communicator. And that means finally mastering writing.
Good news: writing is not an art that belongs exclusively to the poets and playrights. Writing is a skill that anyone can improve with the right support.
When we coach you, you’ll overcome self-criticism and subconscious barriers. Eliminate the hurdles and bad habits that waste time and energy.
Discover an authentic style that’s unique that fits your values and your personality that’s true to your values, and your personality.
We coach you in:
- Writing marketing
- Writing for thought leadership
We zero in on behaviours and tactics that make strong writing. Let’s dive into those two elements:
- Behaviours: what happens when you sit down to write, how you can set yourself up for success.
- Principles: explaining why a given approach is best for each situation. We want you to understand why, so you can adapt to any situation.
How does it all work? We’ll usually focus on a piece of writing that’s on your plate right now. Through our work together, you’ll gain a deeper understanding of how to write, and you’ll come out with a polished piece of writing ready to go.
“I was lucky enough to attend a training course that Matt delivered on creating great web content. He took a huge topic and made it digestible, even for people who were completely non-technical. After attending Matt’s course, I felt confident to approach what had been an overwhelming task. And if I get stuck again, I know who I’ll call. Thanks Matt for sharing your knowledge and experience so generously.”