Content strategy for your business

You’re setting out on a major content project, and the stakes are too high to risk an ad hoc approach. To go the distance, you need more than just a grab-bag of tactics.  You need a strategy that defines exactly what content you have, what state it’s in, and how it will be transformed.

Our approach

That’s where we come in.  We deliver content strategies for organisations ranging from large government departments here in Canberra to multinational enterprises and local start-ups.

Our core capabilities are:

  • Information architecture
  • User-experience research
  • SEO research and analysis
  • Brand experience
  • Content marketing

What we do best: diving into the detail and connecting that up to the big picture.  We run content audits, and interviews with staff on the frontline of customer experience.  We cover our desk in reports and metrics. And we engage with your executive to understand your brand. To define what success looks like for your content.

And the result? A 10,000 foot vision for the content, alongside actionable, pragmatic recommendations for your people on the ground.

Strategy Services


Starting with listening.

  • User experience research (online and in-person)
  • Information architecture (sitemaps, wireframes)
  • Content audits
  • Online surveys


What’s beneath the tagline? Every point of contact is a chance for authentic connection.  We draw it together.

  • Brand voice guidelines
  • Style guides
  • Naming businesses and products
  • Thought leadership


Looking for the clear space your message can shine in?  Yes, we can.

  • Content marketing plans
  • Marketing strategy
  • Competitor analysis


Want to rank on page 1 for every keyword on your list? We might not be for you.  Want honest expertise, and to get in on the ground floor? We’re open.

  • Keyword research
  • Guest-blogging strategy
  • Competitor analysis
“Matt’s got that breadth of knowledge that makes him the authority on content.  No question or issue is too deep for him.   He also puts the best people on your job, so it’s as if you were to have experts on staff.  He’s very much someone who can trust to lead and engage with a client on a dime.”  Alberto Florez

Partner, Cre8ive

Got a project in mind?