Content strategy
You want to set a new direction for your digital entity and how you communicate. That could be articulating your organisation’s vision and key message. Or it might be navigating a major content transformation.
For you, the stakes are too high to risk an ad hoc approach or jumping straight into tactics. You need a strategy that identifies the current state, then defines exactly what needs to be transformed and finally, what governance you need in place to protect, manage and grow your content.
Benefits
- Get a clear picture of the current state
- Bring stakeholders along the journey
- Understand where to focus resources and effort to get the most value
- Set business rules and governance to maintain consistency and a source of truth
- Get an implementation roadmap so you know exactly what steps to take next
What it is
Setting a direction for your digital entity:
- User research
- Content auditing
- Information architecture design
- Content design
- Governance framework
- Implementation roadmap
Our process
Initial discovery session
We help you identify goals, business requirements and constraints. We’ll also get to know your stakeholders – who we need to talk to, and who needs to see value.
Research
We have more than one set of tools in our kitbag. For us, it’s about using the right methodology for the problem at hand. That means we use a combination of empathetic listening, geeky data-crunching, and landscape surveying.
Engagement
We’ll bring people along the road with us, with workshops, chats, reports — whatever you need. We’ll stay in touch with you from start to finish, and always keep you up to date on what’s happening and what’s next.
Delivery
We give you what you asked for — and also what you need. Even if you’ve asked us for something very high-level, we’ll always show you how you can put it to use.
Outcome
Right from the start, we show where you’ll be at the end of the project, and how that fits your overarching strategy. Then we make that happen.
What our clients say
Our other services
We work alongside you, using tools and our expertise – from doing user research, developing an information architecture to creating a governance framework – to articulate your content vision.
