Peak bodies and membership organisations
How we help
Strengthen member engagement and retention
We help membership organisations create content that clearly articulates value and keeps members connected. From member communications and benefit showcases to professional development resources, we develop a content and communications strategy with the goal of showing why membership matters, helping to support long-term retention.
We create content that cuts through the noise on crowded platforms like LinkedIn to attract new members and keep existing ones engaged.
Support accreditation and advocacy
We work with peak and professional bodies to develop clear, authoritative content around accreditation processes, continuing professional development requirements, and industry standards. We transform complex regulatory frameworks into guidance that members can understand and apply to maintain their professional standing.
We also help you amplify your advocacy voice through policy positions, submissions to government, or sector-wide campaigns to ensure your message lands with clarity and impact.
Build credibility and thought leadership
We create content that positions your organisation as the authoritative voice in your sector. Working across diverse industries from health and engineering to humanitarian services and automotive, we help you communicate with clarity and confidence to members, government, and the broader community.
Make membership value unmistakable
Our approach
Orientation
In this short phase, we agree on how we'll work together to deliver the work. We define project timing, understand your member demographics and engagement goals, and make sure dependencies with design and development are factored in, ensuring we're all aligned on the work to be done.
Discovery
Using a mix of workshops, interviews, surveys and a document scan during the discovery phase, we aspire to understand and articulate the goals, underlying needs and experiences of your members, stakeholders, and the broader professional community you serve.
Delivery
We synthesise our findings from the Discovery phase to deliver the required artefacts for the project, whether that's a suite of email marketing templates, course descriptions, a member engagement strategy, accreditation content, or other communications that clearly demonstrate membership value.
Support
We can provide ongoing content expertise through TNC Surge.
Who we've helped
Case studies
Protecting Australians by advancing pharmacy education
The Australian Pharmacy Council (APC) needed a clear website that was easy to navigate: one that answers people’s questions and streamlines interactions.
Messaging architecture for the Actuaries Institute
The Actuaries Institute came to us with a business goal to increase advocacy amongst existing associates and drive recruitment.