by Matt Fenwick | Oct 7, 2020 | Copywriting, Web content |
Cut to the chase (How to be brief part 1) How do you tell if your writing hits that sweet spot between giving enough information, and too much? No one likes being overloaded with information, or needing to wade through a swamp’s worth of detail. It’s easy to spot...
by Matt Fenwick | Oct 5, 2020 | Web content |
Top three reasons not to blog “If a blog falls in the forest, and nobody hears it, does it make a sound?” – Buddhist proverb (adapted) Blogging is often presented as a ‘must-have.’ Some marketers will tell you that blogs are the only way to boost your rank in google,...
by Matt Fenwick | Oct 2, 2020 | Copywriting, Web content |
What’s the only reason you should blog? Every successful blog works because it builds a relationship with its readers. They are engaged enough to keep coming back, and will be interested in what your business has to offer. In my previous post, I debunked the...
by Matt Fenwick | Sep 29, 2020 | Web content |
Reposting content: what we can learn from Transformers (the movie) How can reposted content boost your profile in social media? To answer this question, I turned to an unacknowledged classic of world cinema: Transformers the Movie. In content marketing, you’ll...
by Matt Fenwick | Sep 21, 2020 | Web content |
Top three reasons NOT to redo your site I was all set to publish my post, when one meeting changed my thinking 180 degrees. I was catching up with a regular client. It was time to talk about his website. I had reasons for redoing his site all ready to go, drawn from a...
by Matt Fenwick | Sep 18, 2020 | Web content |
How to showcase your work You can tell clients that you’re brilliant, but to convince them, show them. It could be anything from a list of your clients to a multi-widgeted interactive portfolio extravaganza. Regardless, when you show your work, you do two things....
