How to get ideas for your blog You’ve decided that you need a blog. It’s all beautifully designed. And there’s nothing in it. Instead of waiting for inspiration to arrive out of the blue, use these questions to help get the ideas flowing. 1. What questions come up...
Editing your own work: what is ‘good enough?’ How do we set standards for the quality of our writing? And how do we apply them so they work for us, not against us? A few recent conversations have made me think again about standards. I’m convinced that for some people,...
Make every character count: (How to be brief, Part 2) Sometimes, your writing has to fit through the eye of a needle. On Twitter, you’ve got 140 characters to work with. In mobile apps, even fewer. Last time, I covered conciseness: cutting unnecessary information....
Cut to the chase (How to be brief part 1) How do you tell if your writing hits that sweet spot between giving enough information, and too much? No one likes being overloaded with information, or needing to wade through a swamp’s worth of detail. It’s easy to spot...
Top three reasons not to blog “If a blog falls in the forest, and nobody hears it, does it make a sound?” – Buddhist proverb (adapted) Blogging is often presented as a ‘must-have.’ Some marketers will tell you that blogs are the only way to boost your rank in google,...
What’s the only reason you should blog? Every successful blog works because it builds a relationship with its readers. They are engaged enough to keep coming back, and will be interested in what your business has to offer. In my previous post, I debunked the...
