by Matt Fenwick | Nov 20, 2020 | Copywriting, Web content, Writing |
Top ten tips on writing for the web The best web content is like an ambassador for your business. It carries your messages out into the community, builds your reputation and wins over your ideal customers. Here are some of the tools and techniques I use. 1. Understand...
by Matt Fenwick | Nov 2, 2020 | Web content |
Why case studies beat blogs and facebook Expert content marketers say that case studies are the most effective promotional content. In a recent survey, these experts ranked case studies ahead of blogs, social media, ebooks and email newsletters. Why are case studies...
by Matt Fenwick | Oct 29, 2020 | General, Web content |
Making your pages easy to find: how many clicks to get there? If you’ve ever planned a website, you’ve had to decide how you’ll link the pages together. Should everything be right there on the homepage, or should you break it into stages? You may have heard that no...
by Matt Fenwick | Oct 23, 2020 | Copywriting, Web content |
How to get ideas for your blog You’ve decided that you need a blog. It’s all beautifully designed. And there’s nothing in it. Instead of waiting for inspiration to arrive out of the blue, use these questions to help get the ideas flowing. 1. What questions come up...
by Matt Fenwick | Oct 15, 2020 | Web content |
Editing your own work: what is ‘good enough?’ How do we set standards for the quality of our writing? And how do we apply them so they work for us, not against us? A few recent conversations have made me think again about standards. I’m convinced that for some people,...
by Matt Fenwick | Oct 13, 2020 | Copywriting, Web content |
Make every character count: (How to be brief, Part 2) Sometimes, your writing has to fit through the eye of a needle. On Twitter, you’ve got 140 characters to work with. In mobile apps, even fewer. Last time, I covered conciseness: cutting unnecessary information....
