Three words and phrases that should (usually) be banished forever Whatever you’re writing – a brochure, a website, a wedding speech – you want it to connect with people. For your writing to connect, people must be paying attention. One of the sure-fire ways you can...
“If you use these words in your marketing, your marketing is bad and you should feel bad.” The author — a branding and marketing consultant — reeled off his list of trigger words. Then helpfully provided his contact details, should you need someone to rescue you from...
Most people would tell you that Adrian can’t write, at least not by the usual definition. When he sits down to type, P’s are jumbled up with b’s. Vowels are skipped altogether. It’s been like this since Adrian was a kid. One teacher told him, “You’re no good at...
The complete guide to choosing a copywriter It’s the one way I never wanted to win a client. When Simon* came to me, he’d just started a new business. He knew most of his leads would come via his website, so he’d already hired a copywriter. But when they sent the...
