by Matt Fenwick | Nov 12, 2020 | Business, General, Helpful Tips |
Choosing a business name: knowing your competitors When you’re doing your competitor analysis, it can seem that all the good names are already taken. You can break through this deadlock by taking a step back and looking at trends in your ‘neighbourhood’. If you’re...
by Matt Fenwick | Nov 4, 2020 | General, Helpful Tips |
How to get the perfect testimonial Testimonials are one of the most persuasive forms of marketing around – and they’re free. For potential clients, a testimonial is solid evidence that you’re worth trusting. Find out how you can source testimonials that will persuade...
by Matt Fenwick | Oct 21, 2020 | Copywriting, Helpful Tips |
Three words and phrases that should (usually) be banished forever Whatever you’re writing – a brochure, a website, a wedding speech – you want it to connect with people. For your writing to connect, people must be paying attention. One of the sure-fire ways you can...
by Matt Fenwick | Jun 1, 2017 | Copywriting, Helpful Tips |
“If you use these words in your marketing, your marketing is bad and you should feel bad.” The author — a branding and marketing consultant — reeled off his list of trigger words. Then helpfully provided his contact details, should you need someone to rescue you from...
by Matt Fenwick | Aug 2, 2016 | Copywriting, Helpful Tips |
Most people would tell you that Adrian can’t write, at least not by the usual definition. When he sits down to type, P’s are jumbled up with b’s. Vowels are skipped altogether. It’s been like this since Adrian was a kid. One teacher told him, “You’re no good at...
by Matt Fenwick | Feb 24, 2016 | Business, Helpful Tips |
The complete guide to choosing a copywriter It’s the one way I never wanted to win a client. When Simon* came to me, he’d just started a new business. He knew most of his leads would come via his website, so he’d already hired a copywriter. But when they sent the...
