Choosing a business name: knowing your competitors When you’re doing your competitor analysis, it can seem that all the good names are already taken. You can break through this deadlock by taking a step back and looking at trends in your ‘neighbourhood’. If you’re...
How to get the perfect testimonial Testimonials are one of the most persuasive forms of marketing around – and they’re free. For potential clients, a testimonial is solid evidence that you’re worth trusting. Find out how you can source testimonials that will persuade...
Making your pages easy to find: how many clicks to get there? If you’ve ever planned a website, you’ve had to decide how you’ll link the pages together. Should everything be right there on the homepage, or should you break it into stages? You may have heard that no...
