Long content: don’t get caught by the volume trap With the recent rise of content marketing, there’s a lot of pressure to produce. “Your business will succeed if you churn out content,” the advice goes. The more the better. One article I read recently states that...
How to get ideas for your blog You’ve decided that you need a blog. It’s all beautifully designed. And there’s nothing in it. Instead of waiting for inspiration to arrive out of the blue, use these questions to help get the ideas flowing. 1. What questions come up...
Three words and phrases that should (usually) be banished forever Whatever you’re writing – a brochure, a website, a wedding speech – you want it to connect with people. For your writing to connect, people must be paying attention. One of the sure-fire ways you can...
Make every character count: (How to be brief, Part 2) Sometimes, your writing has to fit through the eye of a needle. On Twitter, you’ve got 140 characters to work with. In mobile apps, even fewer. Last time, I covered conciseness: cutting unnecessary information....
Cut to the chase (How to be brief part 1) How do you tell if your writing hits that sweet spot between giving enough information, and too much? No one likes being overloaded with information, or needing to wade through a swamp’s worth of detail. It’s easy to spot...
What’s the only reason you should blog? Every successful blog works because it builds a relationship with its readers. They are engaged enough to keep coming back, and will be interested in what your business has to offer. In my previous post, I debunked the...
