In August 2020, I was lucky enough to present a workshop on ‘Mastering Content’ at the Social Media in Government Conference. My mission with this one was to help people see their content more clearly: what’s working and what isn’t? Each person...
What’s the real reason to hire a writer? I’d seen all the arguments for hiring a writer, but nothing compelling – until recently. The standard arguments all made sense. Hire a writer who’ll do that blog post for you, so you can spend more time on growing your...
The Northstar Framework: a guide for smarter communications decisions You’re standing at the crossroads, utterly bamboozled. Out of all the directions you could take with your comms and marketing, which one should you take? Coming up with ideas isn’t usually the...
How our Northstar Framework helped a comms team save $40,000 Our mission was to help the Study Canberra team reset their content strategy. This team is part of the ACT Government, and their purpose is to promote Canberra as a great place to study. The team were doing...
When Australians are planning a trip overseas and need reliable information to help them travel safely, they go to Smartraveller.gov.au. It’s the trusted source of information on current conditions in countries around the world — everything from avoiding political...
Do you ever ask yourself, ‘why am I doing this’? Should I write this post or not? Should I make this video, record this podcast, or share this tweet? In any communications or marketing role, we barely have time to draw breath. More is always better, so our jobs demand...
