by Matt Fenwick | Aug 23, 2019 | Copywriting |
Do you ever ask yourself, ‘why am I doing this’? Should I write this post or not? Should I make this video, record this podcast, or share this tweet? In any communications or marketing role, we barely have time to draw breath. More is always better, so our jobs demand...
![Managing stakeholders on complex content projects [Interview]](https://truenorthcontent.com.au/wp-content/uploads/2018/07/penguin_1290981c.jpg)
by Matt Fenwick | Jul 28, 2018 | Copywriting |
When you’re responsible for delivering the content part of a massive web project, getting the input and sign-off you need is consistently one of the hardest parts. How do you get senior executive engaged and focussed? How do you get their feedback in the timeframes...
by Matt Fenwick | Jun 1, 2017 | Copywriting |
You’re sitting in a crowded café, waiting for them. Around you, the chatter of conversation, and on the shelves is a scattering of hipster knick-knacks. Then, cutting through the noise, you hear them. ‘Hey, you!’ It’s your friend, coming towards you, carrying a...
by Matt Fenwick | Jun 1, 2017 | Copywriting, Helpful Tips |
“If you use these words in your marketing, your marketing is bad and you should feel bad.” The author — a branding and marketing consultant — reeled off his list of trigger words. Then helpfully provided his contact details, should you need someone to rescue you from...
by Matt Fenwick | Oct 13, 2016 | Copywriting |
You’re sitting in a crowded café, waiting for them. Around you, the chatter of conversation, and on the shelves is a scattering of hipster knick-knacks. Then, cutting through the noise, you hear them. ‘Hey, you!’ It’s your friend, coming towards you, carrying a...
by Matt Fenwick | Aug 2, 2016 | Copywriting, Helpful Tips |
Most people would tell you that Adrian can’t write, at least not by the usual definition. When he sits down to type, P’s are jumbled up with b’s. Vowels are skipped altogether. It’s been like this since Adrian was a kid. One teacher told him, “You’re no good at...
