by Matt Fenwick | Jan 30, 2020 | Copywriting |
The Northstar Framework: a guide for smarter communications decisions You’re standing at the crossroads, utterly bamboozled. Out of all the directions you could take with your comms and marketing, which one should you take? Coming up with ideas isn’t usually the...
by Matt Fenwick | Jan 30, 2020 | Copywriting |
How our Northstar Framework helped a comms team save $40,000 Our mission was to help the Study Canberra team reset their content strategy. This team is part of the ACT Government, and their purpose is to promote Canberra as a great place to study. The team were doing...
by Matt Fenwick | Dec 13, 2019 | Copywriting |
When Australians are planning a trip overseas and need reliable information to help them travel safely, they go to Smartraveller.gov.au. It’s the trusted source of information on current conditions in countries around the world — everything from avoiding political...
by Matt Fenwick | Aug 23, 2019 | Copywriting |
Do you ever ask yourself, ‘why am I doing this’? Should I write this post or not? Should I make this video, record this podcast, or share this tweet? In any communications or marketing role, we barely have time to draw breath. More is always better, so our jobs demand...
![Managing stakeholders on complex content projects [Interview]](https://truenorthcontent.com.au/wp-content/uploads/2018/07/penguin_1290981c.jpg)
by Matt Fenwick | Jul 28, 2018 | Copywriting |
When you’re responsible for delivering the content part of a massive web project, getting the input and sign-off you need is consistently one of the hardest parts. How do you get senior executive engaged and focussed? How do you get their feedback in the timeframes...
by Matt Fenwick | Jun 1, 2017 | Copywriting |
Catch attention with this one word secret You’re sitting in a crowded café, waiting for them. Around you, the chatter of conversation, and on the shelves is a scattering of hipster knick-knacks. Then, cutting through the noise, you hear them. ‘Hey, you!’ It’s your...
