by Matt Fenwick | Jul 28, 2018 | Copywriting |
Managing stakeholders on complex content projects [Interview] When you’re responsible for delivering the content part of a massive web project, getting the input and sign-off you need is consistently one of the hardest parts. How do you get senior executive engaged...
by Matt Fenwick | Jun 1, 2017 | Copywriting |
You’re sitting in a crowded café, waiting for them. Around you, the chatter of conversation, and on the shelves is a scattering of hipster knick-knacks. Then, cutting through the noise, you hear them. ‘Hey, you!’ It’s your friend, coming towards you, carrying a...
by Matt Fenwick | Jun 1, 2017 | Copywriting, Helpful Tips |
“If you use these words in your marketing, your marketing is bad and you should feel bad.” The author — a branding and marketing consultant — reeled off his list of trigger words. Then helpfully provided his contact details, should you need someone to rescue you from...
by Matt Fenwick | Oct 13, 2016 | Copywriting |
You’re sitting in a crowded café, waiting for them. Around you, the chatter of conversation, and on the shelves is a scattering of hipster knick-knacks. Then, cutting through the noise, you hear them. ‘Hey, you!’ It’s your friend, coming towards you, carrying a...
by Matt Fenwick | Aug 2, 2016 | Copywriting, Helpful Tips |
Most people would tell you that Adrian can’t write, at least not by the usual definition. When he sits down to type, P’s are jumbled up with b’s. Vowels are skipped altogether. It’s been like this since Adrian was a kid. One teacher told him, “You’re no good at...
by Matt Fenwick | Jun 22, 2016 | Copywriting |
You know the feeling: you stare at a blank page and it just stares back at you. You’re not sure where to start writing, and when you do, every word you put down feels wrong. So how can you get past writers block? I should know, because I’m a professional writer. I...
