by Matt Fenwick | Aug 2, 2021 | Copywriting |
Out of all the tools in my training kit, pair writing is my favourite. It is such a radically simple, but deeply powerful way of unblocking writing. Maybe writing is blocked because you’re staring at a blank page, wrestling with how to get your ideas down on...
by Matt Fenwick | Dec 8, 2020 | Copywriting |
If you’re up for slipping in some professional development while reclining pool-side, here are my five favourite books on the art of persuasion. 1. Understanding persuasive mechanics Influence by Robert Cialdini Do you ever feel that people aren’t listening to...
by Matt Fenwick | Dec 2, 2020 | Copywriting |
You’re sitting in a crowded café, waiting for them. Around you, the chatter of conversation, and on the shelves is a scattering of hipster knick-knacks. Then, cutting through the noise, you hear them. ‘Hey, It’s your friend, coming towards you, carrying a present....
by Matt Fenwick | Nov 30, 2020 | Copywriting |
Most people would tell you that Adrian can’t write, at least not by the usual definition. When he sits down to type, P’s are jumbled up with b’s. Vowels are skipped altogether. It’s been like this since Adrian was a kid. One teacher told him, “You’re no good...
by Matt Fenwick | Nov 25, 2020 | Copywriting |
You know the feeling: you stare at a blank page and it just stares back at you. You’re not sure where to start writing, and when you do, every word you put down feels wrong. So how can you get past writers block? I should know, because I’m a professional writer. I...
by Matt Fenwick | Nov 23, 2020 | Copywriting |
Last year, I raced through business books like a teenager out to set the world record in a burger-eating contest. I felt like I was falling behind. On LinkedIn, I saw people posting photos of all the books they’d recently ploughed through. “Where do they find time to...
