by Matt Fenwick | Nov 12, 2020 | Business, General, Helpful Tips |
Choosing a business name: knowing your competitors When you’re doing your competitor analysis, it can seem that all the good names are already taken. You can break through this deadlock by taking a step back and looking at trends in your ‘neighbourhood’. If you’re...
by Matt Fenwick | Nov 2, 2020 | Business, Copywriting |
We developed the following framework to capture every facet of a large organisation’s content work. This framework captures work that is ‘above the line’ — experienced by users. It also captures ‘below the line’ work — supporting systems and plans. We adapted...
by Matt Fenwick | Feb 24, 2016 | Business, Helpful Tips |
The complete guide to choosing a copywriter It’s the one way I never wanted to win a client. When Simon* came to me, he’d just started a new business. He knew most of his leads would come via his website, so he’d already hired a copywriter. But when they sent the...
