• facebook-icon
  • twitter-icon
  • linkedin-icon
True North Content
  • Home
  • Services
    • Writing
    • Strategy
    • Training
  • About Us
  • Blog
  • Contact Us
Select Page
Choosing a business name: knowing your competitors

Choosing a business name: knowing your competitors

by Matt Fenwick | Nov 12, 2020 | Business, General, Helpful Tips | 0 comments

Choosing a business name: knowing your competitors When you’re doing your competitor analysis, it can seem that all the good names are already taken. You can break through this deadlock by taking a step back and looking at trends in your ‘neighbourhood’. If you’re...

A different model for content strategy

by Matt Fenwick | Nov 2, 2020 | Business, Copywriting | 0 comments

We developed the following framework to capture every facet of a large organisation’s content work. This framework captures work that is ‘above the line’ — experienced by users. It also captures ‘below the line’ work — supporting systems and plans. We adapted...

The complete guide to choosing a copywriter

by Matt Fenwick | Feb 24, 2016 | Business, Helpful Tips | 0 comments

The complete guide to choosing a copywriter It’s the one way I never wanted to win a client. When Simon* came to me, he’d just started a new business. He knew most of his leads would come via his website, so he’d already hired a copywriter. But when they sent the...

Recent Posts

  • Introducing pair writing
  • My Five Favourite Books on the Art of Persuasion
  • My Tips on Content
  • Struggling to Start Writing?
  • Writer’s Block

Categories

  • Business
  • Copywriting
  • General
  • Helpful Tips
  • Technology
  • Usability
  • Web content
  • Writing
Our Services

Web copywriting

Content Strategy

Information architecture

Writing training

Writing coaching

Get in contact

+61 429 850 423
matt@truenorthcontent.com.au

  • Follow
  • Follow

Copyright © 2022 True North Content | Privacy Policy | Terms & Conditions | Website by Endure Web Studios