What bingeing BritBox crime shows taught me about user research
The user research work we do at TNC mirrors the high-stakes world of homicide investigation. Less gore but more cat butts.
Why measuring comms matters
It’s a strange state of affairs — when two parties want to understand the value of comms, but struggle to get there.
Communications teams want to demonstrate their value: to show the contribution that they make to the organisation as a whole — and the impact for the audience.
Your content dashboard explained
In August 2020, I was lucky enough to present a workshop on ‘Mastering Content’ at the Social Media in Government Conference. My mission with this one was to help people see their content more clearly: what’s working and what isn’t?