Plain language writing tips
Plain language is all about reaching more of your customers or clients by creating content your user understands quickly, easily, and completely.
Three words and phrases that should (usually) be banished forever
Whatever you’re writing – a brochure, a website, a wedding speech – you want it to connect with people. For your writing to connect, people must be paying attention.
How to get ideas for your blog
You’ve decided that you need a blog. It’s all beautifully designed. And there’s nothing in it.
Instead of waiting for inspiration to arrive out of the blue, use these questions to help get the ideas flowing.
Cut to the chase (How to be brief part 1)
How do you tell if your writing hits that sweet spot between giving enough information, and too much? No one likes being overloaded with information, or needing to wade through a swamp’s worth of detail. It’s easy to spot ‘too much information’ in other people’s content.
Make every character count: (How to be brief, Part 2)
Sometimes, your writing has to fit through the eye of a needle. On Twitter, you’ve got 140 characters to work with. In mobile apps, even fewer.
How to write with confidence (it’s easier than you think)
Most people would tell you that Adrian can’t write, at least not by the usual definition. When he sits down to type, P’s are jumbled up with b’s. Vowels are skipped altogether. It’s been like this since Adrian was a kid. One teacher told him, “You’re no good at history. You can’t even write.”
Why clear writing works better for all readers
Conventional wisdom is that clear writing only matters when you’re writing for the general public, or people with less formal education. Health awareness campaigns for teenagers. Supermarket catalogues. Warning signs at the edges of cliffs.
How to sharpen your content: write like an Egyptian
When you write for business, you write for short attention spans. You can’t expect a client to trudge through pages of preamble before they arrive, exhausted and mud-spattered at the thing you want to tell them.