How to give feedback on content
Outsourcing writing is like getting a suit tailored. If you wanted something to wear straight away, you’d pay $50 for a Kmart special, all shiny and baggy around the elbows.
How pair writing solves business problems
The idea of two people finding time to sit down together can feel like a big ask for busy organisations. Here’s why it’s worth it.
Managing stakeholders on complex content projects [Interview]
When you’re responsible for delivering the content part of a massive web project, getting the input and sign-off you need is consistently one of the hardest parts.
How do you get senior executives engaged and focussed? How do you get their feedback in the timeframes you need? And how you earn their trust?
Working with subject matter experts: Part 1
When you’re delivering content, how do you work with subject matter experts to arrive at content that’s technically accurate — and is clear for your users?
Working with subject matter experts: Part 2 – collaborating
You’re working on a massive content project in full swing. You’ve got the briefing, you’ve laid the groundwork and you’ve written a draft. Now it’s time to collaborate with subject matter experts (SMEs) to get the content reviewed and cleared.
How we manage content scope
When you’re embarking on a large content project, getting the scope right is vital. In earlier posts, we’ve talked about the factors that affect content scope, and different costing models. Now we’ll get into the nitty-gritty of how we actually manage scope on complex projects.
What’s the real reason to hire a content agency?
I’d seen all the arguments for hiring a content agency, but nothing compelling – until recently.
Costing content projects: Part 2 – Models
Now that we’ve gone over the factors that inform the cost of content projects, let’s look at costing models.
Costing content projects: Part 1 – factors
How do you cost out content? On the surface, this seems like such a simple question. Surely, you just look at the number of pages, articles or words and then it’s done?
Introducing pair writing
Out of all the tools in my training kit, pair writing is my favourite. It is such a radically simple, but deeply powerful way of unblocking writing.