How to make smarter communications decisions | Northstar Framework
You’re standing at the crossroads, utterly bamboozled. Out of all the directions you could take with your comms and marketing, which one should you take? Coming up with ideas isn’t usually the problem. With an hour or two’s brainstorming, anyone can come up with ideas. But are they the right ideas?
Catch attention with this one word secret
You’re sitting in a crowded café, waiting for them. Around you, the chatter of conversation, and on the shelves is a scattering of hipster knick-knacks. Then, cutting through the noise, you hear them.
‘Hey, you!’ It’s your friend, coming towards you, carrying a present.
How we wrote the Canberra Story
When you love where you’re from, you want other people to love it too. That could be your employer, your family, your home-town.
Mastering levels of storytelling
How can organisations actually get value from storytelling — at all levels of what they do?