Streamlining a complex content ecosystem

Brand Canberra website

The ACT Government had a clear mission: to promote Canberra in Australia and around the world. But its online presence was too fragmented to do that effectively.

Canberra Story

Two women speaking at a cafe

For many years, Canberra had been seeking an identity: a way of describing what is uniquely ‘us’; who we are at our best, and what we have to offer. Our city needed something more substantial than a set of attributes, and more authentic than a list of claims any city could make.

NEMA intranet content strategy and content production

Car stuck in a flood

A key recommendation of the Royal Commission into Natural Disaster Arrangements was for the Australian Government to create NEMA: a new agency to help Australian communities recover from disasters and prepare for all hazards.