Who we are
People come to us when they want complexity untangled and they don’t have the capacity or capability to take on a significant communications project. The bigger and messier your content ecosystem, the more we’ll love untangling it.
When you work with us, you get clarity. You’ll know that the direction you’re heading in is the right one because we’ve done the research. We’ve sweated the details so you don’t have to. And because we’ve been working alongside you from the start, we’ll articulate your vision in a way that communicates to your stakeholders and project board.
When you work with us, you get real people with real smarts and perhaps a quirky sense of humour. You’ll work with TNC team members who care as much about the work as you do. We’re deeply invested in doing a good job for you to create a good user outcome. We’ll share our insights and learnings along the way. We love it when our clients end a project knowing a tonne more than they did at the start.
Your TNC team has decades of experience across digital, research, comms and content. We’re ready to use that experience to help you succeed.
Why we do it
We’re basically obsessed with this stuff.
Words are our jam! We love them. We herd them. We buff and refine them.
But before we get to that bit, we start with the needs of an actual person – your audience – and create a strategy for how we’re going to communicate with them. We’re a gentle buffer between your organisation’s old ways of thinking and a better way of doing things. We find ways to improve your systems as well as your content.
To achieve that, content is the key. Content is where ambitions and plans get real. And a content-led project is where our experts take your vision and elevate it with our deep understanding of the digital content space.
That’s where True North Content can do the most good, so that’s where we focus.
How we think
The Northstar Framework
We developed the Northstar Framework specifically for organisations like yours. This framework recognises that good comms sits at the intersection of 4 criteria.
Communication works when:
- it meets a business goal
- it satisfies a user need
- it offers unique value
- it’s within your resources to create and maintain.
How we operate
We consider ourselves a bunch of good humans who want to do good in the world – socially, ethically and environmentally.
This means we look for projects that have a positive impact on the world. We treat our team with fairness and equality. Our supply chain is free from modern slavery. We plant trees to reduce our carbon footprint. We celebrate diversity. We work hard and we relax even harder.
Our view on AI is that it has the potential to expand how we think, create and solve complex problems – but only when used purposefully and in alignment with our values. While our words are brain-crafted, we use AI to strengthen quality, efficiency, and impact while protecting the integrity of our work, the experience of our clients and the communities we serve. Read more about our Ai position.
If we sound like the kind of team you’d enjoy working with, get in touch. We’d love to hear from you.
